How to use Pinterest for your hospitality business

Pinterest isn’t just a social media platform; it’s a dynamic tool that can revolutionize how hospitality businesses engage with their audience and drive bookings. Here’s why diving into Pinterest is a smart move for hospitality entrepreneurs:

The Pinterest Difference

First things first, let’s talk numbers. Pinterest isn’t just some small fry in the social media ocean – it’s a behemoth with over 450 million monthly active users worldwide. But here’s the kicker – Pinterest isn’t just a social platform; it’s a visual search engine. That’s right – think Google, but for images and ideas. Users come to Pinterest not just to connect with friends, but to discover inspiration, plan projects, and make purchasing decisions.

Standing Out from the Crowd

So, why should you choose Pinterest over other social media platforms? Well, for starters, Pinterest is all about inspiration and discovery. Unlike platforms like Facebook or Instagram, where content tends to get lost in a sea of updates and ads, Pinterest users actively seek out content related to their interests. This means that your Pins have a much higher chance of getting discovered by users who are genuinely interested in what you have to offer.

The Power of Visual Storytelling

As a hospitality business owner, you know the importance of visual storytelling. Whether you’re showcasing your hotel’s stunning interiors, your restaurant’s mouthwatering dishes, or your travel agency’s exotic destinations, captivating imagery is key to capturing the attention of potential customers. Pinterest provides the perfect platform to tell your brand’s story through visually engaging content, allowing you to showcase your offerings in a way that resonates with your audience.

The first image is a close-up of a pizza with the words "Rosemary Pizza" in the top left corner. The second image is a photo of a group of friends sitting around a table with a pizza in the center. The third image is a photo of a delivery driver on a bicycle with a pizza delivery bag on his back.

Understanding the User

One of the most powerful aspects of Pinterest is its ability to tap into user intent. Unlike other social platforms where users primarily engage with content for entertainment or social interaction, Pinterest users are often on a mission – whether it’s planning a vacation, redecorating their home, or trying out a new recipe. This presents a golden opportunity for hospitality businesses to connect with users at the moment when they’re actively seeking inspiration and information related to their offerings.

10-Point Action Plan for Pinterest Success:

  1. Create a business account on Pinterest to access valuable features and analytics.
  2. Showcase your offerings through visually engaging content, including high-quality images and videos.
  3. Create boards that reflect different aspects of your business, such as accommodations, dining experiences, and local attractions.
  4. Use relevant keywords in your Pin descriptions and board titles to improve discoverability.
  5. Engage with the Pinterest community by liking, commenting on, and repinning content from other users.
  6. Join group boards or collaborate with other businesses in your industry to expand your reach.
  7. Utilize Pinterest Analytics to track the performance of your Pins and boards and adjust your strategy accordingly.
  8. Experiment with different types of content, posting frequencies, and Pin formats to see what resonates best with your audience.
  9. Stay informed about trending topics and popular keywords in your niche to stay ahead of the competition.
  10. Stay consistent with your Pinterest efforts and be patient – success on Pinterest takes time and effort, but the results can be well worth it!

Let’s make your brand the talk of the town