Branding for hospitality businesses that want to stand out
Designed to work in real life – across menus, signage, packaging and every guest touchpoint.
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If you don’t want your venue to blend in, you need a brand that does more than just look good.
I create branding for hospitality businesses that want to stand out in a way that actually makes sense for their space, their concept and their audience.
This isn’t just about a logo or picking nice colors. It’s about building a brand that works across everything your guests interact with – from menus and signage to packaging and social media.
My approach is simple: understand what makes your place different, and turn that into a clear, consistent visual identity that people recognise and remember.
Because in hospitality, it’s the details that shape the experience – and when everything works together, it shows.
Transforming your venue into a must-visit spot in competitive locations
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Hi, I’m Dominika – a brand designer specialising in hospitality.
I work with restaurants, hotels and lifestyle brands to create visual identities that are not just beautiful, but practical and consistent across every touchpoint.
I’ve worked with clients and agencies internationally, supporting both full brand builds and rollouts across menus, signage, packaging and digital.
My focus is always the same: create a brand that feels clear, works in real life, and helps you attract the right audience.
Not sure where to start? I can help you figure it out.
SERVICES 👉
What I Bring to the Table
🍾 Branding that works in real life
Not just concepts – everything is designed to be used across menus, signage, packaging and your space.
🍾 Clear direction from the start
No endless options or confusion. You get a focused concept that makes sense for your business.
🍾 A balance of strategy and creativity
Every decision has a reason behind it – not just aesthetics.
🍾 A smooth, efficient process
Straightforward communication, clear steps, and no unnecessary back-and-forth.
What’s Off the Menu
🚫 Bland, cookie-cutter designs that get lost in the crowd.
🚫 Diluted concepts that strip away your venue’s personality.
🚫 Cheap, quick branding with no strategy behind it.
🚫 Copy-paste design that looks like everything else.
🚫 Overcomplicated processes and endless revisions
Your ability to listen to us and understand our vision truly sets you apart from others. Your attention to detail, as well as your ability to think outside the box, brought a fresh perspective that helped us see our brand in a whole new light. You were patient, supportive, and always willing to answer any questions we had along the way. We feel so lucky to have had the opportunity to work with someone as talented and dedicated as you.