Bold, practical branding for hospitality businesses
Branding designed to work in real life – across menus, signage, packaging and every guest touchpoint.
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Hospitality branding has to work harder than just looking good.
Your brand is not just your logo or a set of nice colours. It shows up on your menu, signage, packaging, social media, website, uniforms, and all the small details your guests interact with.
I help restaurants, cafés, bars, hotels, and food concepts turn their ideas into a clear, consistent visual direction – one that feels distinctive, fits the space, and makes sense for the people you want to attract.
Because in hospitality, the details shape how people experience your place. And when everything feels connected, people notice.
Who I help
For launches, refreshes, and new concepts
🚀 Launching something new?
You’re opening a restaurant, café, bar, hotel, or food concept and need the brand to feel ready before the doors open – from logo and visual direction to menus, signage, packaging, and launch materials.
🌳 Outgrown your current branding?
Your business has grown, but your branding still feels like the version you started with.I help refresh the brand so it feels more professional, consistent, and aligned with where the business is now.
⭐ Opening another location or concept?
You’re expanding and need the new place to have its own personality, without feeling disconnected from the reputation you’ve already built.
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Hi, I’m Dominika – a brand designer specialising in hospitality.
I work with restaurants, hotels and lifestyle brands to create visual identities that are not just beautiful, but practical and consistent across every touchpoint.
I’ve worked with clients and agencies internationally, supporting both full brand builds and rollouts across menus, signage, packaging and digital.
My focus is always the same: create a brand that feels clear, works in real life, and helps you attract the right audience.
Not sure where to start? I can help you figure it out.
SERVICES 👉
What I Bring to the Table
🍾 Branding that works in real life
Not just concepts – everything is designed to be used across menus, signage, packaging and your space.
🍾 Clear direction from the start
No endless options or confusion. You get a focused concept that makes sense for your business.
🍾 A balance of strategy and creativity
Every decision has a reason behind it – not just aesthetics.
🍾 A smooth, efficient process
Straightforward communication, clear steps, and no unnecessary back-and-forth.
What’s Off the Menu
🚫 Bland, cookie-cutter designs that get lost in the crowd.
🚫 Diluted concepts that strip away your venue’s personality.
🚫 Cheap, quick branding with no strategy behind it.
🚫 Copy-paste design that looks like everything else.
🚫 Overcomplicated processes and endless revisions
Your ability to listen to us and understand our vision truly sets you apart from others. Your attention to detail, as well as your ability to think outside the box, brought a fresh perspective that helped us see our brand in a whole new light. You were patient, supportive, and always willing to answer any questions we had along the way. We feel so lucky to have had the opportunity to work with someone as talented and dedicated as you.