Bold, practical branding for hospitality businesses
Branding designed to work in real life – across menus, signage, packaging and every guest touchpoint.
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Hospitality branding should do more than just look good.
In hospitality, a great concept and good product aren’t always enough. In a crowded market, your brand shapes how your business is perceived, who it attracts, and whether it’s remembered.
A strong, distinctive brand brings your concept to life, connects with the right audience, and gives your business a clear visual direction – from the overall identity to the details guests see every day.
The result is a brand that feels right for your concept, speaks to your audience, and gives your business a stronger presence in the market.
Who I help
For launches, refreshes, and new concepts
🚀 Launching something new?
You’re opening a restaurant, café, bar, hotel, or food concept and need the brand to feel ready before the doors open – from logo and visual direction to menus, signage, packaging, and launch materials.
🌳 Outgrown your current branding?
Your business has grown, but your branding still feels like the version you started with. I help refresh the brand so it feels more professional, consistent, and aligned with where the business is now.
⭐ Opening another location or concept?
You’re expanding and need the new place to have its own personality, without feeling disconnected from the reputation you’ve already built.
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Thoughtful strategy. Distinctive design.
I’m Dominika, the designer behind Pineapple Studio. I create bold, modern branding for hospitality businesses, but the design always starts with strategy.
Before getting into colours, fonts and logos, I take the time to understand the concept, the audience, the market and what the business needs its brand to achieve. That thinking shapes the creative direction, so the final identity isn’t just something that looks good – it has a reason behind it and works for the business in the real world.
The result is branding with personality, a clear point of view, and a visual system that can actually be used across the business.
Planning a launch, refresh, or new concept?
Tell me what you’re working on and what you need designed. I’ll help you understand the best next step and what kind of branding support makes sense for your project.
SERVICES 👉
What’s On the menu
✅ Branding that works in real life
Not just concepts – everything is designed to be used across menus, signage, packaging and your space.
✅ Clear direction from the start
No endless options or confusion. You get a focused concept that makes sense for your business.
✅ A balance of strategy and creativity
Every decision has a reason behind it – not just aesthetics.
✅ A smooth, efficient process
Straightforward communication, clear steps, and no unnecessary back-and-forth.
What’s Off the Menu
🚫 Bland, cookie-cutter designs that get lost in the crowd.
🚫 Diluted concepts that strip away your venue’s personality.
🚫 Cheap, quick branding with no strategy behind it.
🚫 Copy-paste design that looks like everything else.
🚫 Overcomplicated processes and endless revisions
Your ability to listen to us and understand our vision truly sets you apart from others. Your attention to detail, as well as your ability to think outside the box, brought a fresh perspective that helped us see our brand in a whole new light. You were patient, supportive, and always willing to answer any questions we had along the way. We feel so lucky to have had the opportunity to work with someone as talented and dedicated as you.