SERVICES

Branding and design support for hospitality businesses – from the first idea to the real materials your guests see.

Whether you’re launching a new concept, refreshing an existing venue, or opening another location, I help create branding that feels clear, consistent, and practical to use.

No fixed packages, no unnecessary extras – just the right mix of identity, menus, packaging, signage, social media, and launch materials for what your business actually needs.

Brand Foundation

  • Logo design and logo variations
  • Colour palette
  • Typography
  • Supporting graphic elements
  • Illustration or pattern direction
  • Photography / image direction
  • Basic brand guidelines

Brand Materials

  • Menu design and menu systems
  • Drinks lists
  • Packaging, cups, bags and stickers
  • Signage and window graphics
  • Social media templates
  • Gift cards, loyalty cards and flyers
  • Uniform or merch graphics
  • Launch materials

Brand Refresh & Ongoing Materials

  • Brand refresh or visual clean-up
  • Existing logo refinement
  • Menu updates and layout systems
  • New packaging or print materials
  • Social media or Canva templates
  • Brand guidelines or usage notes

Process

A clear process from idea to finished files

🔎 1. First, I understand what you need

I start by learning about your concept, audience, space, offer, goals, and the materials you need designed. This gives the project a clear direction before any design work begins.

🎨 2. Then, I create the brand direction

I turn that information into the main visual direction for your brand – logo, colours, typography, graphic style, and overall look and feel.

🔧 3. Next, I apply it to real materials

Once the direction is approved, I bring the brand into the pieces your guests will actually see and use, such as menus, signage, packaging, social media templates, print materials, or launch graphics.

🗂️ 4. Finally, I prepare everything for use

You receive the final brand files, print-ready or web-ready artwork, and simple guidance so everything can stay consistent after the project is finished.

How it is to work with me? One word – easy.

I know running a hospitality business comes with a million moving parts. Branding shouldn’t be another headache.

You won’t get overwhelmed with endless options or design jargon. Instead, you get a clear process, honest communication, and a focused direction from the start.

Your input matters – especially in the beginning – but I take care of the heavy lifting, so you can stay focused on running your business.

The goal is simple: a smooth, efficient process and a brand that works exactly how it should.

⏰ Clear deadlines

❌ No unnecessary meetings

📝 Straightforward plan of action

Ready to create a brand that actually works for your venue?

“Working with Dominika has been an absolute pleasure. She was incredibly quick to respond, easy to communicate with, and does brilliant work!! She understood our brand immediately and was able to create multiple designs and menus within a very short time period. Thank you, Dominika for all your incredible work!”
Natasha Avrith

Surf Box Restaurant