Leos Zapieksy Street Food Brand Identity

Bold · Playful · Memorable

Leoś Zapieksy is a neighborhood food spot serving one of Poland’s most iconic street foods: zapiekanka. The challenge was to create a brand that feels friendly, approachable, and memorable while standing out in a busy urban environment.
From the beginning, the focus was not on creating a logo that only works on a presentation slide. The owner wanted a visual identity that performs in real life – on storefront signage, packaging, takeaway materials, menus, social media, and everything customers interact with every day.  
The solution combines a bold, highly legible wordmark with a playful lion mascot inspired by the restaurant’s name. A vibrant yellow color palette was chosen to maximize visibility and create strong recognition both on the street and across branded materials.
Every element was designed with practical application in mind. The logo remains readable from a distance, the signage attracts attention in a busy streetscape, and the packaging turns every takeaway order into a moving advertisement for the brand.
The result is a simple but distinctive identity that helps Leoś Zapieksy look consistent, recognizable, and memorable wherever customers encounter it – proving that successful branding is not only about looking good online, but about working effectively in the real world.
Leos Zapieksy fast food restaurant branding with yellow striped awning and storefront signage
Leos Zapieksy branded takeaway food boxes with custom lion illustration
Leos Zapieksy branded staff T-shirt featuring the custom lion mascot
Leos Zapieksy branded takeaway packaging featuring custom logo and lion mascot
Leos Zapieksy branded takeaway cup with yellow striped packaging design
Leos Zapieksy digital restaurant menu displaying zapiekanki, sauces and drinks
Leos Zapieksy yellow takeaway bag with custom logo and lion illustration
Leos Zapieksy branded zapiekanka packaging and takeaway food
Leos Zapieksy branded food packaging and takeaway box design
Leos Zapieksy restaurant storefront with custom logo, lion mascot and exterior signage
Leos Zapieksy illuminated lion logo on a round exterior restaurant sign
Leos Zapieksy restaurant window with illuminated logo and lion mascot
Leos Zapieksy lion mascot logo applied to branded stationery
Leos Zapieksy branded yellow and white striped paper napkins

Other Projects

A rectangular illuminated sign displaying the NAO Bar logo in white against a green background is shown at night. The sign is attached to the building under a wooden overhang, casting a soft glow on the surrounding area.
A street view of a restaurant sign displaying the "SAVORIÁ" logo with the tagline "French Restaurant," mounted on a metal frame.
"BOHEMIA" storefront window decorated with floral illustrations and the restaurant's name, creating an inviting and vibrant facade.

Back to Portfolio →

Ready to make your venue the talk of the town?

Book a free consultation call

Contact
Copyright © 2026 Pineapple Studio. All Rights Reserved.