How to Make Your Hotel A Social Media Sensation

Are you tired of seeing your competitors’ hotels popping up all over social media while yours remains in the shadows? Have you ever wondered what it takes to make your hotel the next Instagram sensation?

I think everyone can agree that having a strong presence on social media can make or break a business, and the hospitality industry is no exception. From cozy bed-and-breakfasts to luxurious resorts, hotels of all shapes and sizes can benefit from embracing the power of social media. But before you dive headfirst into a world of hashtags and filters, it’s essential to know your audience. After all, not every hotel caters to the same crowd, and what works for one may not work for another. If your main clientele consists of families or affluent individuals over the age of 40, then perhaps the Instagram-friendly route isn’t the best fit for your brand. However, if you’ve identified a younger, more social media-savvy demographic among your guests, then it’s time to roll out the red carpet for the Instagram generation.

set of instagram image promoting an account of a boutique hotel called su casa. they include mockups of instagram posts with hotel logo, patters and interior

So, how exactly can you make your hotel more social media friendly?

Let’s dive into some actionable tips:

Spruce Up Your Decor: Injecting some personality into your hotel’s decor can go a long way in making it Instagram-worthy. Consider incorporating vibrant colors, eye-catching artwork, and unique furnishings that will make guests want to snap a photo at every turn.

Create Insta-Worthy Spaces: Designate specific areas within your hotel that are tailor-made for Instagram. Whether it’s a colorful accent wall, a picturesque courtyard, or a whimsical mural, having photo-ready spots will encourage guests to share their experiences online.

Embrace a Theme: Give your hotel a cohesive theme that will not only set it apart from the competition but also provide guests with a memorable experience worth sharing. Whether it’s a tropical paradise, a vintage-inspired haven, or a minimalist oasis, a well-executed theme can make your hotel irresistible to social media influencers and everyday guests alike.

Collaborate with Influencers: Partnering with social media influencers who align with your brand can help increase your hotel’s visibility and attract a larger audience. Reach out to influencers in your niche and offer them a complimentary stay in exchange for sharing their experience with their followers.

Encourage User-Generated Content: Create a hashtag for your hotel and encourage guests to use it when posting about their stay. Featuring user-generated content on your own social media channels not only fosters a sense of community but also provides potential guests with authentic insights into what they can expect during their visit.

set of instagram image promoting an account of a beach side hotel. they include hotel blue logo and red pattern and the always beach read tagline

By implementing these strategies, you can transform your hotel into a social media sensation that guests won’t be able to resist sharing with their followers. From eye-catching decor to strategic collaborations with influencers, there are countless ways to make your hotel more Instagram-friendly and attract a new generation of guests in the process.

Knowing your audience, embracing a cohesive theme, and creating Instagram-worthy spaces will allow you to transform your hotel into a social media hotspot that guests won’t be able to resist sharing with their followers. Whether you’re collaborating with influencers, encouraging user-generated content, or simply sprucing up your decor, there are countless ways to make your hotel more social media friendly and attract a new generation of guests in the process. 

Let’s make your brand the talk of the town